Title
A Resolution authorizing and directing the Mayor, on behalf of the Urban County Government, to execute an Agreement with Ad-Success, for the Mobility Office Marketing Campaign for FY 2012, at a cost not to exceed $44,400.
Summary
Request Council authorization to execute Agreement with Ad-Success for Mobility Office Marketing Campaign for Fiscal Year 2012. The Lexington-Fayette Urban County Government annually receives federal funds for operation of its mobility office (Ridesharing program), funded from the Surface Transportation Program-Lexington (SLX) and operated by the Division of Planning. Acceptance of these funds for Fiscal Year 2012 was approved by Council on April 14, 2011 (Ordinance # 36-2011). The approved grant project provides for the design and implementation of a marketing campaign that will increase the public’s awareness of air quality issues and encourage the use of transportation alternatives. The ultimate goal of the air quality program is to ensure air quality conformity in accordance with the state of Kentucky’s implementation plan. A Request for Proposals (RFP-#46-2010) was issued in October 2010 soliciting proposals from interested firms for the design and implementation of a marketing campaign in Fiscal Years 2011 and 2012. Ad-Success was selected for contract award based upon its experience with transit accounts, its role as a full service advertising agency, its submission of materials, and its understanding of the project. In addition to contract award in Fiscal Year 2011, the RFP provides for a one-year renewal in Fiscal Year 2012, pending agreement by both parties and availability of funding. The Agreement in the amount of $44,400 with Ad-Success includes design, television and radio time, print materials, commodities, and documentation of Public Service Announcements. Council authorization to execute the agreement for Fiscal year 2012 is hereby requested.
Budgetary Implications: Yes
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