Legislation Details

File #: 0794-26    Version: 2 Name: Contract for Services with Wiser Strategies for Marketing Placement
Type: Resolution Status: Approved
File created: 8/10/2026 In control: Urban County Council
On agenda: 9/17/2026 Final action: 9/17/2026
Enactment date: 9/17/2026 Enactment #: R-431-2026
Title: A Resolution authorizing and directing the Mayor, on behalf of the Urban County Government, to execute the Contract for services (awarded pursuant to RFP #38-2026) with Mackey Group LLC, dba Wiser Strategies, to place mass marketing ads, for the Div. of Grants and Special Programs, at a cost not to exceed $350,000. [Div. of Environmental Services, Carey]
Attachments: 1. Wiser Strategies Marketing Blue Sheet, 2. Contract For Services (Placement) Wiser Strategies FY27, 3. RFP Pkg 38-2026 w Addendum #1, 4. Wiser Strategies proposal, 5. RESO 0794-26 Wiser Strategies Marketing_ 4905-5874-2479 v.1.pdf, 6. R-431-2026, 7. Contract #241-2026

Title

A Resolution authorizing and directing the Mayor, on behalf of the Urban County Government, to execute the Contract for services (awarded pursuant to RFP #38-2026) with Mackey Group LLC, dba Wiser Strategies, to place mass marketing ads, for the Div. of Grants and Special Programs, at a cost not to exceed $350,000. [Div. of Environmental Services, Carey]

Summary

Authorization to execute a Contract for Services, awarded pursuant to RFP 38-2026, with Mackey Group LLC dba Wiser Strategies to place mass marketing ads to support information and engagement strategies employed by the Division of Environmental Services for FY27, with an option for two (2) 1-year renewals, contingent upon funding. The amount of this Contract is not to exceed $350,000 in FY27. Funds are Budgeted (L0794-26) (Carey/Martin)

Budgetary Implications: Yes

Advance Document Review:

Law: Yes, Completed by Todd Henning, 9/08/2026

Risk Management:  N/A

Fully Budgeted: Yes

Account Number:                     

4051-313201-3095-71299                     $100,000

1115-313201-3095-71299                     $100,000

1115-303501-0001-71299                     $50,000

3160-160705-0001-71299                     $100,000

This Fiscal Year Impact:                     $350,000.00

Annual Impact:                      $0

Project: SLX_UPWP_2027

Activity: FED_GRANT

Budget Reference: 2027

Current Balance: fully Budgeted

Body

BE IT RESOLVED BY THE COUNCIL OF THE LEXINGTON-FAYETTE URBAN COUNTY GOVERNMENT:

Section 1 - That the Mayor, on behalf of the Lexington-Fayette Urban County Government, be and hereby is authorized and directed to execute the Contract for Services (awarded pursuant to RFP #38-2026), which is attached hereto and incorporated herein by reference, with Mackey Group LLC dba Wiser Strategies, to place mass marketing ads, for the Division of Grants and Special Programs.

Section 2 - That an amount, not to exceed the sum of $350,000.00, be and hereby is approved for payment to Mackey Group LLC, dba Wiser Strategies, from accounts #4051-313201-3095-71299 ($100,000.00), #1115-313201-3095-71299 ($100,000.00), #1115-303501-0001-71299 ($50,000.00) and #3160-160705-0001-71299 ($100,000.00), pursuant to the terms of the Contract for Services.

Section 3 - That this Resolution shall become effective on the date of its passage.

PASSED URBAN COUNTY COUNCIL:

 

_____________________________________

MAYOR

 

ATTEST:

___________________________________

CLERK OF THE URBAN COUNTY COUNCIL

0794-26:JTH:4905-5874-2479, v. 1